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Venmo Redesign

During this 4 week project, I was tasked with redesigning an existing interactive system to address cognitive human factors issues through a series of weekly assignments. I conducted usability tests with realistic users in order to make design changes and create a refined prototype.

My team chose to redesign Venmo, a mobile payment service for sharing money between friends and family. Venmo user demographics indicate that about 7.4 million of the payment service's users are aged between 18 and 34. Among those, 4.1 million belong in the 25-34 age group. For the scope of this project, our primary user was college students who interact with Venmo to easily pay or request money from friends. 

Created a User Profile and Paper Prototypes

Hand-drawing the prototype helped us as designers to focus on the information architecture before focusing on the visual design.

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Low Fidelity Prototypes

After completing heuristic evaluations on our paper prototypes we proceeded to create a lo fidelity prototype and tested it out with users.

The figma for the low fidelity prototype can be found here.

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Final Design

Since Venmo is not an app users spend significant time on, our goal was to streamline the app and make completing processes more efficient. The design changes we made were:

  1. We designed a universal button that is placed at the bottom right of the screen and is present on every page of the app. The universal button will have three options a user can choose from: pay money to another user, request money from another user, and manage balance. Implementing the universal button will remove options from the homepage that are not as important.

  2. Create a Venmo wallet so that the money feels more tangible. Additionally the wallet will have a clearer transaction history and show user metrics. 

  3. Implemented a scroll feature to determine the amount of money the user wants to pay, request, or transfer. The scroll feature will allow the user to quickly decide on an amount.

  4. Emphasizing when payments, requests, or transfers have been made successfully by using animations. The current lack of confirmation was a concern many users have mentioned.

  5. "Top Friends" feature for the user to easily make transactions and find the people they commonly use Venmo with.

  6. Implement a voice command to address accessibility concerns.

The Figma for this prototype can be found here.

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